What is Facebook Conversions?

Facebook Conversions is a powerful tool designed for advertisers to track and measure the effectiveness of their advertising campaigns on Facebook. It enables businesses to monitor user actions, such as purchases, sign-ups, and more, allowing them to optimize their ads and drive better results.

Why ID Verification with Facebook Conversions?

Integrating ID verification with Facebook Conversions can dramatically enhance the level of trust and security in your campaigns. For businesses that require confirming the identity of their users—such as financial services, e-commerce, or any platform handling sensitive information—this integration ensures that user data is legitimate and verified. This means reduced fraud, enhanced trust, and more effective marketing campaigns.

Examples of Uses

• Verification of users signing up for financial services through a Facebook ad campaign.
• Confirming the identity of users before making high-value e-commerce transactions.
• Ensuring attendees for a virtual event are authenticated before joining via registration linked to a Facebook ad.

Setting Up IdentityCheck with Facebook Conversions

Follow these steps to set up the integration:

1. Sign Up for IdentityCheck: If you haven't already, create an account on the IdentityCheck platform.
2. Configure Your IdentityCheck API: Obtain the necessary API keys and configure your IdentityCheck account to handle requests from Facebook Conversions.
3. Log In to Zapier: Access your Zapier account or create one if you are a new user.
4. Create a New Zap: Click on the “Make a Zap” button on Zapier's dashboard.
5. Set Facebook Conversions as the Trigger App: Select Facebook Conversions and choose the specific event you want to trigger the ID verification process.
6. Set IdentityCheck as the Action App: Choose IdentityCheck as the action app and configure it using the API credentials generated earlier. Map the data fields from Facebook Conversions to IdentityCheck appropriately.
7. Test Your Zap: Test the Zap to ensure everything is functioning correctly. This step ensures that Facebook Conversions triggers an ID verification request to IdentityCheck successfully.
8. Activate Your Zap: Once tested, activate your Zap to start the automated ID verification process.

Using IdentityCheck with Facebook Conversions

Now that your integration is set up, here's how to make the most of it:

1. Monitor User Actions: Track user actions on your Facebook ads to identify when they complete key actions that require ID verification, such as completing a sign-up or making a purchase.
2. Automate Verification Requests: Each time a relevant action is detected, Facebook Conversions will trigger a request to IdentityCheck to verify the user’s identity automatically.
3. Handle Results: IdentityCheck will return the verification status, which you can use to proceed with the user action. For instance, confirm the transaction or approve account creation only after successful ID verification.
4. Optimize Campaigns: Use the insights gained from verified user actions to refine and optimize your future Facebook ad campaigns, targeting audiences more effectively and reducing fraudulent interactions.

Conclusion

Integrating IdentityCheck with Facebook Conversions through Zapier enhances the security and trustworthiness of your user interactions. This seamless setup ensures every critical action prompted by your Facebook campaigns undergoes rigorous ID verification, safeguarding your business and improving user experience. Set up the integration today to leverage the power of automated ID checks in your Facebook ad strategy.