What is Klaviyo?

Klaviyo is a powerful marketing automation platform designed to help businesses create highly personalized email and SMS campaigns. With its robust segmentation, audience targeting, and clear analytics, businesses can drive customer engagement and boost conversions effectively.

Uses for IdentityCheck in Klaviyo

Integrating IdentityCheck with Klaviyo brings an added layer of security and validation to your marketing campaigns. Here are some possible uses:

• Subscriber Verification: Ensure that new email subscribers are verified, protecting your mailing list from bots and fake accounts.
• Secure Transactions: Validate customer identities before sending promotional offers or discount codes to reduce fraudulent activity.
• Enhanced Personalization: Use verified identity data to customize email and SMS content, making campaigns more relevant and engaging.
• Compliance: Meet stringent regulatory requirements by integrating robust ID verification processes within your marketing workflow.

How to Set Up IdentityCheck with Klaviyo

Follow these steps to integrate IdentityCheck with your Klaviyo account using Zapier:

1. Sign Up on Zapier: If you don’t already have a Zapier account, sign up at Zapier.
2. Connect Klaviyo: Go to the Klaviyo integrations page on Zapier and click “Connect”. Follow the instructions to connect your Klaviyo account.
3. Connect IdentityCheck: Similarly, search for IdentityCheck on Zapier and connect your account.
4. Create a Zap: Click “Make a Zap” on the Zapier dashboard. Choose Klaviyo as the trigger app and set the trigger event (e.g., “New Subscriber”).
5. Configure the Action: Set IdentityCheck as the action app and choose the action event (e.g., “Verify Identity”). Map the relevant fields from Klaviyo to IdentityCheck as needed.
6. Test the Integration: Run a test to ensure everything is connected properly and data is flowing as expected.
7. Turn On the Zap: Once the test is successful, turn on the Zap to activate the integration.

How to Use IdentityCheck with Klaviyo

Once the integration is set up, you can use IdentityCheck in various ways to enhance your Klaviyo campaigns:

• Automate ID Verification: Set up automated workflows in Klaviyo that trigger IdentityCheck when new subscribers sign up or when certain criteria are met.
• Segment Verified Users: Create segments in Klaviyo based on verification status, allowing you to target campaigns more effectively to verified users.
• Generate Reports: Use Klaviyo’s analytics to track the success of your ID verification efforts and make data-driven decisions to optimize campaigns.

By integrating IdentityCheck with Klaviyo, businesses can leverage the powerful features of both platforms to create secure, personalized, and effective marketing campaigns.