The demand for productivity software is accelerating globally. The increasing need to improve output among organizations is one of the major factors driving the market growth. Many companies have also up investments in productivity tools in efforts to improve their employees’ work-from-home experience during this COVID-19 pandemic.
Productivity software can be used to address a number of issues facing organizations and individuals. From time management to customer relationship management, modern organizations increasingly rely on productivity software to improve operational efficiency and collaboration between teams.
This widespread dependence is proving lucrative for software providers. Even large organizations like Apple and Amazon are tapping into the potential of productivity tools.
However, like many other industries, productivity space is fragmented and highly competitive and it’s getting harder to stand out. That’s why software providers are listing their products on various marketplaces to help get the word out.
Productivity marketplaces are where software providers connect with prospective customers who are looking to purchase software solutions or supplementary tools to improve their current systems.
The market for productivity software is growing at a tremendous pace. According to Grand View Research, a market research firm headquartered in San Francisco, the market size of global productivity management tools will reach $102.98 billion by 2027, growing at a compound annual growth rate (CAGR) of 13.4% over the period of seven years.
For many software providers, good news like this is a reason to invest in the productivity industry. However, there are startups and established companies coming out with new productivity tools every year. The wide array of software tools on the market makes it difficult for consumers to determine which productivity tool will work best for their needs.
These and other challenges are what app marketplaces are hoping to solve. App marketplaces help streamline the process of software selection. These marketplaces make it easier for consumers to find individual software or software packages that can best meet their business or personal needs.
Shining light on the choices consumers are most likely to find useful and helping software providers target the right audience are why app marketplaces have come to the fore.
The costs of scaling your business can quickly add up, especially if you need to hire more workers or purchase new tools to improve your processes. However, spending a lot of money will not necessarily result in more profits.
Scaling a business is about minimizing costs while increasing profits and revenue. As a software provider, one of the most worthwhile things you can do is cut down on marketing expenses. Productivity marketplaces can help you achieve exactly that.
When you list your software on a productivity marketplace, your products are more likely to be seen by customers who are already looking for similar tools. This helps reduce marketing spend and put your products in front of customers who actually need them.
At Stackgo, we’ve made it our mission to help software providers find the most suitable SaaS marketplaces for their products. With our marketplace finder, you can discover and integrate with multiple marketplaces with a diverse customer base. We provide analytics to help providers assess the performance of each individual marketplace so that they can find the best platform for their software. Click here to try it out!