Introduction

Optimizely, which you can explore further at optimizely.com, is a leading platform known for its comprehensive capabilities in A/B testing and multivariate testing. Its mission to empower teams with the tools to turn data into action is reflected in its powerful experimentation and optimization features. When integrated with IdentityCheck, businesses not only gain insights into user engagement but also add a robust layer of ID verification. This combination ensures seamless user experiences while maintaining high security and compliance standards.

Why Connect IdentityCheck to Optimizely

Integrating IdentityCheck into Optimizely offers unique advantages. Firstly, it enhances the platform’s experimentation capabilities by ensuring secure identity verification without disrupting the user experience. This is especially valuable for industries where KYC checks are imperative. Secondly, it reduces onboarding friction by automating user identity checks, allowing for real-time data-driven decisions based on authenticated user information. A compelling example of this is Wardle Partners’ case study, where IdentityCheck saved significant time and costs for the accounting firm. By integrating with Optimizely, businesses can replicate similar efficiencies while enhancing user trust and engagement.

Setting Up the Integration

1. Log into your Optimizely account and navigate to the App Marketplace.
2. Search for ‘IdentityCheck’ and click ‘Install.’
3. Follow the on-screen instructions to authorize the connection.
4. Set up your identity verification criteria within the IdentityCheck dashboard available in Optimizely.
5. Test the integration by running a sample identity check to ensure everything is functioning correctly.
6. Begin using IdentityCheck in your A/B and multivariate tests to enhance security and engagement.

How It Works in Optimizely

Once integrated, IdentityCheck operates within Optimizely’s testing workflows. For instance, when running an A/B test to optimize user sign-up pages, IdentityCheck performs a seamless identity check in the background. It verifies identity without interrupting the user’s experience, feeding authentication data back into the Optimizely dashboard, enabling you to assess performance metrics with an added layer of user verification.

Frequently Asked Questions

Where is user data stored?
All data is securely stored in compliance with GDPR guidelines, ensuring user privacy and data protection.

Can I customize the verification process?
Yes, IdentityCheck allows for customization of verification requirements to fit your specific business needs.

What happens if a check is incomplete?
If a verification check fails or is incomplete, the user is immediately notified, and alternative authentication options are provided.

In Summary

By integrating IdentityCheck with Optimizely, you unlock the potential for secure and efficient identity verifications complementing powerful A/B testing capabilities. This leads to improved user engagement and streamlined compliance processes. Experience the synergy of data-driven experiments with reliable identity verification today.