About Sendy

Sendy is a self-hosted email newsletter application designed to send trackable emails via Amazon Simple Email Service (SES). It allows businesses to send bulk emails at affordable rates while providing robust features such as campaign management, detailed metrics, and subscription management. Sendy is a preferred tool for marketers and businesses looking to maintain control over their mailing lists and email strategies.

Use Cases for ID Verification in Sendy

Integrating ID verification with Sendy can significantly enhance your email marketing strategy by ensuring the authenticity of your subscribers. Key use cases include:

• Subscriber Validation: Verify the identity of new subscribers to ensure you are engaging with real individuals.
• Fraud Prevention: Prevent fraudulent sign-ups and maintain a clean mailing list.
• Compliance: Meet regulatory requirements for identity verification in specific industries.
• User Experience: Provide a secure and trustworthy experience to your subscribers, building their confidence in your brand.

Setting Up IdentityCheck with Sendy via Zapier

Follow these steps to integrate IdentityCheck with Sendy using Zapier:

1. Sign up or log in to your Zapier account.
2. Click on the “Make a Zap” button.
3. Choose Sendy as your trigger app and select a specific trigger event, such as “New Subscriber.”
4. Connect your Sendy account by entering your API key and URL when prompted.
5. Set up the trigger by selecting the appropriate Sendy list and other criteria.
6. Next, choose IdentityCheck as your action app and select an action event like “Verify ID.”
7. Connect your IdentityCheck account using your API key.
8. Map the fields from Sendy to IdentityCheck (e.g., email, full name) for ID verification.
9. Test the Zap to ensure everything is functioning correctly.
10. Once tested, name your Zap and turn it on.

How to Use IdentityCheck with Sendy

After setting up the integration, here is how you can use ID verification with Sendy efficiently:

New Subscriber Verification:

• Every time a new subscriber signs up via Sendy, the integration will automatically trigger IdentityCheck.
• IdentityCheck will verify the subscriber’s details against its database and provide a verification status.
• Based on the verification status, you can automate follow-up actions such as sending a welcome email or flagging suspicious sign-ups for further review.

Ongoing List Monitoring:

• Regularly review your Sendy mailing list for any unverified or flagged subscribers.
• Use IdentityCheck to re-verify any questionable entries to maintain list hygiene.
• Combine the verified status of subscribers as a metric for segmentation and targeted marketing campaigns.

By integrating IdentityCheck with Sendy, you can ensure a high-quality subscriber base, prevent fraud, and enhance your overall email marketing efforts. This seamless integration via Zapier streamlines the process, making it easier to maintain secure and reliable communication with your audience.