Integrating IdentityCheck with ExactTarget

ExactTarget, part of Salesforce Marketing Cloud, is a comprehensive platform designed to enable real-time customer engagement through email, mobile, and social media marketing. Empowering marketers to drive customer interactions and enhance returns on marketing investments, its core goal is to deliver personalized campaigns across multiple channels. By integrating IdentityCheck, you layer on robust ID verification capabilities that enhance your marketing precision, ensuring that the right message reaches the properly verified customer, securely and efficiently.

Why Connect IdentityCheck to ExactTarget

Integrating IdentityCheck with ExactTarget provides several benefits for marketers. Firstly, it enhances customer data accuracy, ensuring that your targeted messages reach verified recipients, which reduces the risk of identity fraud and increases trust between your brand and its consumers. Secondly, this integration automates the process of identity verification (ID verification), saving valuable time for your marketing team. Finally, by ensuring compliance with necessary KYC checks, it adheres to legal standards, mitigating potential risks.

To illustrate, consider how Wardle Partners benefited from integrating IdentityCheck. In their experience, IdentityCheck not only saved 30 minutes per client but also significantly reduced costs by 50%. Read more about their success here: Wardle Partners’ Case Study.

Setting Up the Integration

1. Log in to your ExactTarget account and navigate to the ‘Integrations’ section.
2. Search for IdentityCheck in the integration marketplace.
3. Select IdentityCheck and click ‘Install’.
4. Authorize the connection by entering your IdentityCheck API credentials.
5. Configure your settings for automated identity verification in ExactTarget campaigns.
6. Test the integration to ensure everything is working seamlessly.

How It Works in ExactTarget

Once integrated, IdentityCheck operates within ExactTarget by automatically verifying customer identities at key points in your marketing workflow. For example, before a promotional email campaign, IdentityCheck performs real-time identity checks to verify recipient credentials. This ensures that your messages are sent to authentic, verified customers, aligning with marketing best practices.

Frequently Asked Questions

How is customer data stored with IdentityCheck?

IdentityCheck follows stringent data protection protocols, ensuring all customer data is encrypted and securely stored.

Can I customize the ID verification process?

Yes, IdentityCheck offers customizable verification flows to match your unique marketing and compliance needs.

What happens if an identity check is incomplete?

If a check is incomplete, you will be alerted to take manual action or retry the verification process.

Final Thoughts

Integrating IdentityCheck with ExactTarget optimizes your marketing operations by ensuring precise, secure communications with verified recipients. This integration not only streamlines your workflow but also boosts customer trust and compliance with regulatory standards. Embrace this integration today for a more efficient and secure marketing landscape.