Introduction

Visit the Emarsys homepage to discover how their platform enables personalized, one-to-one interactions across all marketing channels. At the heart of Emarsys is a commitment to streamline personalized marketing at scale, with core features emphasizing customer engagement, automation, and AI-driven insights. By integrating with Emarsys, IdentityCheck enhances these capabilities by providing seamless ID verification, ensuring that your customer interactions remain secure and trustworthy.

Why Connect IdentityCheck to Emarsys

Integrating IdentityCheck with Emarsys offers several compelling benefits:

• Enhance security by performing thorough identity verification during customer interactions, providing peace of mind with every engagement.
• Improve customer data accuracy within the Emarsys ecosystem, leveraging precise KYC checks to refine marketing strategies.
• Streamline authentication processes, reducing friction and elevating the customer experience.

Learn how IdentityCheck facilitated a significant transformation at Wardle Partners, achieving a 5-10x ROI by saving 30 minutes per client and cutting costs by 50%. Read more in our detailed case study.

Setting Up the Integration

1. Log into your Emarsys account and navigate to the Integrations section.
2. Select IdentityCheck from the available applications list.
3. Follow the prompted instructions to authenticate and authorize IdentityCheck access.
4. Configure the settings to align with your ID verification needs within Emarsys.
5. Test the integration with sample data to ensure accurate setup.
6. Apply the Integration and go live!

How It Works in Emarsys

Once integrated, IdentityCheck operates seamlessly within Emarsys. For example, when a new customer profile is created, IdentityCheck automatically performs an ID verification in the background, ensuring compliance and facilitating personalized marketing based on verified data. This automated verification process not only maintains security but also optimizes subsequent marketing campaigns by ensuring the data’s integrity.

Frequently Asked Questions

Where is the customer data stored?
All data is securely encrypted and stored within the Emarsys system, complying with data protection regulations.

Can I customize the ID verification process?
Yes, the verification steps can be tailored to suit specific compliance and business needs.

What happens if a user fails to verify identity?
In case of an incomplete check, the system flags the profile, and Emarsys allows for follow-up actions such as notifying the customer or initiating a manual review.

Final Thoughts

Integrating IdentityCheck with Emarsys elevates your marketing endeavors by reinforcing data reliability through secure and efficient ID verification. This seamless collaboration ensures that every customer interaction is underpinned by authentic and verified information, fostering stronger customer relationships and driving meaningful engagements.