Guide

GBG identity verification: what GBG and greenID offer

GBG identity verification is the set of identity checks sold by GB Group plc, a UK company listed on the London Stock Exchange. In Australia it checks a person’s details against data sources through greenID, authenticates ID documents and matches a selfie. It also screens for PEPs and sanctions, all through its GBG Go platform.

By Matt Collis·Updated 21 October 2026·Reviewed 21 October 2026·Version 4·4 min read

This guide is for compliance teams and developers weighing GBG for customer identity checks in Australia. Product facts come from GBG’s own site and its 2026 annual report, checked on 21 October 2026.

In brief

What it is: identity verification from GB Group plc (GBG), a UK company with around 20,000 customers and about 400 million identity checks a year.
In Australia: greenID checks a person’s details against sources such as the Experian credit header and Australia Death Check, with data held onshore.
Documents and faces: GBG checks an ID against a library of more than 8,500 government-issued IDs from 195 countries, then matches a selfie to the photo.
Screening and platform: politically exposed person (PEP), sanctions and adverse media screening, run with the other checks through GBG Go, launched in April 2025.
Due diligence: a GBG check verifies identity for the Australian Transaction Reports and Analysis Centre (AUSTRAC), but you still identify beneficial owners, rate the customer’s risk and keep records.

What is GBG identity verification?

Key facts GBG at a glance

Company: GB Group plc (GBG)Headquartered in the UK, with 1,000+ team members in 15 countries
Listing: London Stock Exchange Main Market (LSE: GBG)Moved from AIM in late October 2025; in the FTSE 250 from December 2025
Revenue: £285.0 millionYear to 31 March 2026: Identity 61%, Location 31%, fraud prevention 8%
Customers: Around 20,000
Identity checks: About 400 million a year
Platform: GBG GoLaunched April 2025; 80+ identity and fraud modules through one API
In Australia: greenIDLegacy brand retired on 1 April 2025; still sold as a GBG product
Latest ANZ acquisition: DataTools Pty LtdOctober 2025, £7.2 million, address validation and data quality

Sources: GBG, Annual Report and Accounts 2026; GBG, About; GBG Australia, greenID identity verification Reviewed 21 Oct 2026

GBG is a UK-listed identity and address verification company. In Australia it sells greenID, now under the GBG name, and bought DataTools in October 2025.

GBG identity verification is the identity checking business of GB Group plc. GBG is headquartered in the UK and listed on the London Stock Exchange Main Market under the ticker GBG.

The company sells two main capabilities: Identity and Location. Identity covers data checks, document and face checks, and screening. Location is address capture and verification, sold as GBG Loqate.

In its year to 31 March 2026, GBG reported revenue of £285.0 million, and Identity made up 61% of it. GBG says it runs about 400 million core identity checks a year for around 20,000 customers.

Is greenID still a GBG product?

Yes, as a product name. GBG’s annual report says its legacy brands IDology, GreenID and Cloudcheck were retired from 1 April 2025, and those businesses now trade as GBG.

GBG’s Australian site still sells greenID identity verification under the GBG name. It checks a person’s details against Australian and New Zealand data sources. GBG lists these as including:

the Experian credit header
tenancy data
super and payroll data
Australia Death Check

For people who are hard to verify online, greenID offers a face-to-face check through Australia Post. GBG says greenID data is held and processed onshore, and integration runs from no code to a web software development kit (SDK).

What does GBG offer in Australia?

GBG products a regulated Australian business is likely to use

Product	What it does	What GBG says about it
greenID	Checks a person’s details against identity data sources	Experian credit header, tenancy, super and payroll, and Australia Death Check data; a face-to-face option through Australia Post; data held and processed onshore
Document and biometric verification	Checks an ID document is genuine, then matches a selfie to it	8,500+ government-issued IDs from 195 countries; FaceMatch on 68 facial landmarks; ISO/IEC 30107-3 Level 2 passive liveness
PEPs and sanctions	Screens people and businesses at onboarding and after	PEP profiles, UN, EU, OFAC, OFSI and locally enforced lists, and adverse media; re-screening intervals you set
GBG Go	One platform for building and running check journeys	80+ identity and fraud modules through one API; journey templates; KYC reports and audit trails
GBG Loqate	Captures and verifies addresses	GBG’s Location business; DataTools, bought in October 2025, adds Australian and New Zealand address data
Global Fraud Solutions	On-premise fraud prevention and monitoring	A standalone GBG business focused on the APAC market

Sources: GBG Australia, greenID identity verification; GBG Australia, Document and biometric verification; GBG, Global coverage; GBG Australia, PEPs and sanctions; GBG Australia, GBG Go; GBG, Annual Report and Accounts 2026 Reviewed 21 Oct 2026

GBG sells data checks, document and face checks, screening and fraud prevention, and brings them together in GBG Go.

GBG’s Australian site groups its products into three jobs: verify identity, assess risk and protect against fraud. The table shows the products a regulated business is most likely to use.

Document checks compare an ID with a library of more than 8,500 government-issued IDs from 195 countries. FaceMatch then compares a selfie with the ID photo across 68 facial landmarks. Its passive liveness test needs no blinking or smiling.

Screening covers PEP profiles, the United Nations (UN), European Union (EU), Office of Foreign Assets Control (OFAC) and OFSI sanctions lists, locally enforced lists and adverse media. You set the re-screening intervals for ongoing monitoring. Our guides explain sanctions screening and biometric identity verification in more depth.

How do you run a GBG check?

New customers reach GBG’s checks through GBG Go, which GBG launched in April 2025. It offers more than 80 identity and fraud modules through a single application programming interface (API) and a web interface.

You build a customer journey on a canvas, or start from an industry template. Risk thresholds are configurable, and you can preview a journey before you publish it.

GBG Go stores the customer inputs and decision details for each journey, with know your customer (KYC) reports, role-based access and audit trails. Getting those results onto the client record in your customer relationship management (CRM) or practice software is your own integration work.

Does GBG meet AUSTRAC customer due diligence?

GBG can verify identity, which is one step of customer due diligence. AUSTRAC lets you use an outside service for that step if its data holds up.

Key point

Under AUSTRAC’s guidance, an Australian reporting entity may use a third-party digital identity service to verify KYC information if its data is reliable and independent.

AUSTRAC expects you to weigh who maintains the data, such as a government body, and whether the system is secure and up to date. Before you provide a designated service, you must also identify any beneficial owners and rate the customer’s money laundering and terrorism financing (ML/TF) risk.

You keep records of how you established each matter for 7 years after the relationship ends. For tranche 2 entities such as accountants and lawyers, these obligations apply from 1 July 2026.

What privacy rules apply to GBG’s face checks?

FaceMatch uses biometric information. The OAIC treats it as sensitive information under the Privacy Act 1988.

Key point

Under Australia’s Privacy Act 1988, a covered organisation must generally ask for a person’s consent before collecting their biometric information.

Our guide to the Australian Privacy Principles explains who the Act covers. GBG says greenID data stays onshore, so ask where document and face data is processed too.

Frequently asked questions

Who owns GBG?

GBG is GB Group plc, a public company listed on the London Stock Exchange. It moved from AIM to the Main Market in late October 2025 and joined the FTSE 250 index that December.

Has GBG bought an Australian business recently?

Yes. In October 2025 GBG bought DataTools Pty Ltd, an address validation and data quality provider in Australia and New Zealand, for £7.2 million. GBG called it its first acquisition since 2022.

How much does GBG identity verification cost?

GBG publishes no price list on its site, and its product pages lead to a demo or a sales enquiry. Its annual report says its contracts mix subscription and consumption agreements.

Is Loqate part of GBG?

Yes. Loqate is GBG’s address verification brand, sold as GBG Loqate. It sits in GBG’s Location business, which made up 31% of revenue in the year to 31 March 2026.

Next steps

Choosing a verification provider is one decision. Compare GBG with other identity verification providers, such as Onfido and Trulioo.

Running each check from the software your team already uses is the other decision. StackGo’s IdentityCheck runs verification, screening and risk assessment from your CRM and writes the results back to the client record. See how IdentityCheck works with your CRM or how it supports AUSTRAC Tranche 2 compliance.

Sources

The facts on this page come from these sources, checked on 21 October 2026. Product and company facts come from GBG:

Australian rules come from the regulators:

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